Research methodology: concept and cases

Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing • Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests • Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.