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1.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
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2.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...
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