Management decision-making, big data and analytics

By:

Gressel, Simone

Contributor(s):

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2021Description: xx, 237 pISBN:

9789354793943

Subject(s):

DDC classification:

658.4033 GRE

Summary: This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions. Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management.

List(s) this item appears in: IT & Decision Sciences | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC New Materials Shelf	IT & Decisions Sciences	658.4033 GRE (Browse shelf(Opens below))	1	Available		002520

This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions.

Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management.

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