Management decision-making, big data and analytics
Material type:
TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Description: xx, 237 pISBN: 9789354793943Subject(s): Big data | Business intelligence | Decision making | Management--Statistical methodsDDC classification: 658.4033 Summary: This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions.
Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC New Materials Shelf | IT & Decisions Sciences | 658.4033 GRE (Browse shelf(Opens below)) | 1 | Available | 002520 |
This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions.
Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management.
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