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Toolbox digital business: leadership, business models, technologies and change
Material type:
TextSeries: Management for Professionals (MANAGPROF)Publication details: Switzerland Springer 2022 Description: xxi, 561 pISBN: 9783658370169Subject(s): Artificial Intelligence | Digital platform | Digital transformation | Digital business excellenceDDC classification: 658.4092 Summary: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Indian Institute of Management LRC General Stacks | IT & Decisions Sciences | 658.4092 KRE (Browse shelf(Opens below)) | 1 | Available | 004933 |
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
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