Results
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41.
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Emerging trends at the bottom end of pyramid by Cheema, H. S | Jadhav, Kashinath. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE.
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42.
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43.
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Location-based marketing: geomarketing and geolocation by Cliquet, Gerard. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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44.
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45.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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46.
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47.
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Price management: strategy, analysis, decision, implementation by Simon, Hermann | Fassnacht, Martin. Material type: Text; Format:
print
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Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 SIM.
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48.
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Marketing 5.0: technology for humanity by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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49.
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50.
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51.
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R for marketing research and analytics by Chapman, Chris | Feit, Elea McDonnell. Edition: 2ndMaterial type: Text; Format:
print
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Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA.
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52.
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Advertising and integrated marketing communications by Shah, Kruti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.
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53.
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54.
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Consumer behavior: a digital native by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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55.
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Marketing issues in SME's: cases from India by Pandey, Neeraj | Singh, Gaganpreet. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 PAN.
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56.
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Retailing: an introduction by Cox, Roger | Brittain, Paul. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.
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57.
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58.
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59.
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BW Marketing whitebook 2021-22 by Business World. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi BW Books 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW.
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60.
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CEO factory: management lessons from Hindustan Unilever by Sitapati, Sudhir. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Juggernaut Books 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SIT.
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