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61.
Marketing: an introduction

by Masterson, Rosalind | Philips, Nicholas | Pickton, David.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS.
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62.
Marketing in the digital age

by Kumar, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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63.
Social media analytics strategy: using data to optimize business performance

by Goncalves, Alex.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Apress  2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON.
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64.
Leading creative teams: management career paths for designers, developers, and copywriters

by Hernández, Eleazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Apress  2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4022 HER.
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65.
Sell like crazy: how to get as many clients, customers and sales as you can possibly handle

by Suby, Sabri.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: King Kong 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 SUB.
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66.
Digital marketing For dummies

by Deiss, Ryan | Henneberry, Russ.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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67.
Hug your haters: how to embrace complaints and keep your customers

by Baer, Jay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE.
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68.
Agile marketing strategies: new approaches to engaging consumer behavior

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800973 RAJ.
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69.
B2b ecommerce: basics, business models and best practices in business to business online trade

by Heinemann, Gerrit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 HEI.
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70.
The dynamics of influencer marketing: a multidisciplinary approach

by Alvarez Monzoncillo, Jose Maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV.
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