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1.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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2.
Advertising and integrated marketing communications

by Shah, Kruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.
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3.
Frenemies: the epic disruption of the advertising industry (and why this matters)

by Auletta, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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4.
The dynamics of influencer marketing: a multidisciplinary approach

by Alvarez Monzoncillo, Jose Maria.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV.
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