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The six disciplines of agile marketing: proven practices for more effective marketing and better business results

by Ewel, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE.
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Agile marketing strategies: new approaches to engaging consumer behavior

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800973 RAJ.
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