Your search returned 6 results.

Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
1.
Consumer Behavior: building marketing strategy

by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
Lists:

Place hold Add to cart
2.
Understanding Indian consumers

by Maheswaran, Durairaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
Lists:

Place hold Add to cart
3.
Consumer expectations: micro foundations and macro impact

by Curtin, Richard Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
Lists:

Place hold Add to cart
4.
No cover image available
The attention economy and how media works: simple truths for marketers

by Nelson-Field, Karen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL.
Lists:

Place hold Add to cart
5.
Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
Lists:

Place hold Add to cart
6.
Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour

by Smith, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Lists:

Place hold Add to cart
Pages

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha