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	1.	Customer relationship management: concept, strategy, and tools by Kumar, V \| Kumar, V \| Reinartz, Werner. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko \| Mooi, Erik. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	CEO factory: management lessons from Hindustan Unilever by Sitapati, Sudhir. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Juggernaut Books 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 SIT. Lists: Public Policy & General Management. Place hold Add to cart (remove)

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