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1.
Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...
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A Concise guide to market research: the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko | Mooi, Erik.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.
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3.
Handbook of qualitative research methods in marketing

by Belk, Russell W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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4.
R for marketing research and analytics

by Chapman, Chris | Feit, Elea McDonnell.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA.
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