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1.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.

2.
They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer

by Sheridan, Marcus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.

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