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1.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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2.
A Concise guide to market research: the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko | Mooi, Erik.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.
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3.
The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm

by Rasiel, Ethan M | Friga, Paul N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 RAS.
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4.
Merchants of a moving markets: railway hawkers and their business processes 

by Mazumdar, Nilanjan | Ghosh, Debomalya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mittal Publications 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAZ.
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