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1.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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Customer relationship management: concept, strategy, and tools

by Kumar, V | Reinartz, Werner J.

Publication details: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
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3.
Creating value with data analytics in marketing: mastering data science

by Verhoef, Peter C | Kooge, Edwin | Walk, Natasha.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VER.
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