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1.
Handbook of qualitative research methods in marketing

by Belk, Russell W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.

2.
Market research in practice: an introduction to gaining greater market insight

by Hague, Paul.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.

3.
Marketing strategy: overcome pitfalls and create effective marketing

by Tiffany, Jenna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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