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1.
Practical text analytics: interpreting text and unstructured data for business intelligence

by Struhl,Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR.
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Marketing analytics based on first principles

by Palmatier, Robert W | Petersen, J. Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...
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