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1.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns

by Dodson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

2.
Marketer's toolkit: the 10 strategies you need to succeed

by Harvard Business Review Press.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bostan Harvard Business Review Press 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR.

3.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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4.
Digital marketing for dummies

by Deiss, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

5.
The future of branding

by Srivastava, Rajendra K | Thomas, Gregory Metz.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI.

6.
Building strategic capabilities in emerging markets

by Cuervo-Cazurra, Alvaro | Newburry, William | Park, Seung Ho.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CUE.
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7.
Strategic marketing for nonprofit organizations

by Andearsen, Alan R | Kotler, Philip | Sharma, Dheeraj.

Edition: 7thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.
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8.
Brand Wars: combat strategies for Indian brands

by Gupte, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.

9.
Business analytics: an application focus

by Rao, Purba Halady.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 RAO.

10.
Retail innovation reframed: how to transform operations and achieve purpose-led growth and resilience

by Jude, Gareth | Smith, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan PageĀ  2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 JUD.

11.
From me to we: how shared value can turn companies into engines of change

by Ernst, Ricardo | Haar, Jerry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 ERN.
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