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	1.	Service management and marketing: customer management in service competition by Gronroos, Christian. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Place hold Add to cart (remove)
	3.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Place hold Add to cart (remove)
	4.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Salesforce service cloud for dummies by Paz, Jon \| Kelley, TJ. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAZ. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Power of customer experience: how to use customer-centricity to drive sales and profitability by Newman, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Customer success: how innovative companies are reducing churn and growing recurring revenue by Mehta, Nick \| Steinman, Dan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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