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1.
Authenticity: what consumers really want

by Gilmore, James H | Pine, B. Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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2.
Cracking the PM interview: how to land a product manager job in technology

by McDowell, Gayle Laakmann | Bavaro, Jackie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Palo Alto CareerCup, LLC 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.476023 MCD.

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