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Brandvantage: a 12-week master plan for brand leadership and beyond

by Bhandari, Trupti | Bhandari, Arvind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA.
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The four steps to the epiphany: successful strategies for products that win

by Blank, Steve.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA.
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