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1.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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2.
Brandvantage: a 12-week master plan for brand leadership and beyond

by Bhandari, Trupti | Bhandari, Arvind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurugram Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BHA.
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3.
Building a story brand: clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.
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4.
Romancing the brand: how brands create strong, intimate relationships with consumers

by Hilloran, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL.
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