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	1.	Marketing strategy: based on first principles and data analytics by Palmatier, Robert W \| Sridhar, Shrihari. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Marketing analytics roadmap: methods, metrics, and tools by Rackley, Jerry. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Marketing analytics for strategy decision making by Maity, Moutusy \| Gurazada, Pavankumar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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