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1.
Creating signature stories: strategic messaging that persuades, energizes and inspires

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.

2.
Answers for ethical marketers: a guide to good practice in business communication

by Breakenridge, Deirdre K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 BRE.

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