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1.
Everyday business storytelling: create, simplify, and adapt a visual narrative for any audience

by Kurnoff, Janine | Lazarus, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 KUR.
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Storytelling and market research: a practical user guide

by John, C. Frederic.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH.
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