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1.
Creating signature stories: strategic messaging that persuades, energizes and inspires

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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Storytelling and market research: a practical user guide

by John, C. Frederic.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH.
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