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Consumer behavior: a managerial perspective

by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
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Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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