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1.
Authenticity: what consumers really want

by Gilmore, James H | Pine, B. Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Massachusetts Harvard Business Review Press 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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2.
Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI.
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