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1.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.019 THA, ...
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2.
The choice factory: 25 behavioural biases that influence what we buy

by Shotton, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO.
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3.
Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI.
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