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1.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 330.019 THA, ...
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2.
Predictably irrational: the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.83 ARI.
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3.
Marketing to mindstates: the practical guide to applying behavior design to research and marketing

by Leach, Will.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA.
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