Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras
Material type: TextPublication details: Chennai Notion Press Media Pvt Ltd. 2017 Description: xv, 135 pISBN: 9781947949157Subject(s): Investing | BusinessDDC classification: 658.8 Summary: From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chroniclesItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8 DWI (Browse shelf(Opens below)) | 1 | Available | 001605 |
From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles
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