Your search returned 6 results.

Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
1.
How brands become icons: the principles of cultural branding

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
Lists:

Place hold Add to cart
2.
Brand management: co-creating meaningful brands

by Beverland, Michael.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BEV.
Lists:

Place hold Add to cart
3.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
Lists:

Place hold Add to cart
4.
A new brand world: 8 principles for achieving brand leadership in the 21st century

by Bedbury, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.
Lists:

Place hold Add to cart
5.
Brand management: an introduction through storytelling

by Mogaji, Emmanuel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.
Lists:

Place hold Add to cart
6.
Building a story brand: clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL.
Lists:

Place hold Add to cart
Pages

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha