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International marketing

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 18thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CAT.
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Doing business in emerging markets

by Cavusgil, S. Tamer | Ghauri, Pervez N | Liu, Leigh Anne.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.
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