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1.
Handbook of research on consumerism and buying behavior in developing nations

by Gbadamosi, Ayantunji.

Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342091724 GBA.

2.
Building strategic capabilities in emerging markets

by Cuervo-Cazurra, Alvaro | Newburry, William | Park, Seung Ho.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CUE.
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3.
Innovation from emerging markets

by Cahen, Fernanda | Casanova, Lourdes | Miroux, Anne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Cambridge University Press 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.064091724 CAH.
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4.
Doing business in emerging markets

by Cavusgil, S. Tamer | Ghauri, Pervez N | Liu, Leigh Anne.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.
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