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1.
Customer relationship management: concepts and technologies by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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2.
Handbook of research on customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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3.
The relationship marketer: rethinking strategic relationship marketing by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Springer 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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