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	1.	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Re-platforming the airline business: to meet travelers' total mobility needs by Taneja, Nawal K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN. Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Handbook of research on customer engagement by Hollebeek, Linda D Sprott, David E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	5.	Never say sell: how the world's best expert consulting and professional services firms expand client relationships by McMakin, Tom Parks, Jacob Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM. Lists: Marketing. Place hold Add to cart (remove)
	6.	Relationship marketing in the digital age by Palmatier, Robert W Steinhoff, Lena Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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