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1.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.
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2.
Re-platforming the airline business: to meet travelers' total mobility needs

by Taneja, Nawal K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 387.7068 TAN.
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3.
Handbook of research on customer engagement

by Hollebeek, Linda D | Sprott, David E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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4.
The relationship marketer: rethinking strategic relationship marketing

by Hougaard, Soren | Bjerre, Mogens.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU.
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5.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships

by McMakin, Tom | Parks, Jacob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.46 MCM.
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6.
Relationship marketing in the digital age

by Palmatier, Robert W | Steinhoff, Lena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAL.
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