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1.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.

2.
Answers for ethical marketers: a guide to good practice in business communication

by Breakenridge, Deirdre K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 BRE.

3.
From me to we: how shared value can turn companies into engines of change

by Ernst, Ricardo | Haar, Jerry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.408 ERN.
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