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	1.	Advertising and promotion: an integrated marketing communication perspective by Belch, George E \| Belch, Michael A \| Purani, Keyoor. Edition: 9thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E \| Baack, Donald E. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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