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21.
Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.

22.
Integrated marketing communication: advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.

23.
Social media marketing: a strategic approach

by Barker, Melissa.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Cengage Learning, Inc. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

24.
Facebook marketing: leveraging facebook features for your marketing campaigns

by Carter, Brain | Levy, Justin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

25.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.

26.
Influencer marketing strategy: how to create successful influencer marketing

by Glenister, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).

27.
Video marketing: create engaging video campaigns to drive brand growth and sales

by Mowat, Jon.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW.

28.
Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine

by Disney, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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29.
Virtual sales handbook: a hands-on approach to engaging customers

by Kvedare, Mante | Milner Nymand, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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30.
Social big data analytics: practices, techniques, and applications

by Abu-Salih, Bilal | Wongthongtham, Pornpit | Chan, Kit Yan | Rudra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU.

31.
How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

32.
Introduction to social media marketing: a guide for absolute beginners

by Kelsey, Todd | Lyon, Brandon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Apress  2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KEL.

33.
Marketing in the digital age

by Kumar, Dinesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

34.
Contemporary issues in digital marketing

by Niininen, Outi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII.

35.
Evaluating social media marketing: social proof and online buyer behaviour

by Sanak-Kosmowska, Katarzyna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SAN.

36.
Creating brand cool: brand distinction in the online marketplace

by Abraham, Joan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR.

37.
Expert secrets: the underground playbook for converting your online visitors into lifelong customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.

38.
Jab, jab, jab, right hook: how to tell your story in a noisy social world

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY.

39.
Traffic secrets: the underground playbook for filling your websites and funnels with your dream customers

by Brunson, Russell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BRU.
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40.
Digital marketing For dummies

by Deiss, Ryan | Henneberry, Russ.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

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