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Social media marketing: a strategic approach by Barker, Melissa. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Cengage Learning, Inc. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.
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Virtual sales handbook: a hands-on approach to engaging customers by Kvedare, Mante | Milner Nymand, Christian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
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Social big data analytics: practices, techniques, and applications by Abu-Salih, Bilal | Wongthongtham, Pornpit | Chan, Kit Yan | Rudra, Amit. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU.
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How people buy online: the psychology behind consumer behaviour by Gupta, Seema. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.
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Marketing in the digital age by Kumar, Dinesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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Contemporary issues in digital marketing by Niininen, Outi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII.
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Digital marketing For dummies by Deiss, Ryan | Henneberry, Russ. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.
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