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	1.	Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising by Levin, Aron. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEV. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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