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Neuro design: neuromarketing insights to boost engagement and profitability

by Bridger, Darren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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How people buy online: the psychology behind consumer behaviour

by Gupta, Seema.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.
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