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1.
Entrepreneurial marketing: a practical managerial approach

by Hisrich, Robert D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HIS.
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2.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 WEI.
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