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1.
How brands become icons: the principles of cultural branding

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
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2.
The psychology of selling: how to sell more, easier, and faster than you ever thought possible

by Tracy, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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