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1.
Marketing broadening the hoizons

by Lagrosen, Stefan | Svensson, Goran.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Overseas Press India Pvt Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.
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2.
Total relationship marketing

by Gummesson, Evert.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM.
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3.
Handbook of qualitative research methods in marketing

by Belk, Russell W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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4.
Statistics for marketing and consumer research

by Mazzocchi, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MAZ.
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