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1.
Innovation management and new product development

by Trott, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.
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2.
Principles and practice of social marketing: an international perspective

by Donovan, Robert | Henley, Nadine.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DON.
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3.
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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4.
Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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5.
Gurus on e-business: a guide to the world's thought-leaders in e-business

by Middleton, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID.
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6.
The six-figure second income: how to start and grow a successful online business without quitting your day job

by Lindahl, David | Rozek, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LIN.

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7.
Cambridge english for marketing

by Robinson, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ROB.

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