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Marketing research

by Aaker, David A | Kumar V | Day, George S | Leone, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...
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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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3.
Kaleidoscopic perspectives of research in the globalized era

by Cheema, H. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE.
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4.
Onward: how Starbucks fought for its life without losing its soul

by Schultz, Howard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Rodale Books 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.9573 SCH.
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5.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik DU.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page  2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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