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1.
Consumer Behavior: building marketing strategy

by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.

2.
Marketing research: measurement and method

by Tull, Donald S | Hawkins, Del I.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.

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