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	1.	B2B marketing: a south-asian perspective by Hutt, Michael D \| Sharma, Dheeraj \| Speh, Thomas W. Edition: 11thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	3.	Hooked: how to build habit-forming products by Eyal, Nir \| Hoover, Ryan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Consumer Behavior: building marketing strategy by Hawkins, Del I \| Motherbaugh, David L \| Mookerjee, Amit. Edition: 12thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	The everything store: Jeff Bezos and the age of Amazon by Stone, Brad. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Corgi Books 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.4500202854678 STO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	Marketing research: measurement and method by Tull, Donald S \| Hawkins, Del I. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	7.	Neuromarketing for dummies by Genco, Stephen J \| Pohlmann, Andrew P \| Steidl, Peter. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.54 GEN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Neuromarketing in action: how to talk and sell to the brain by Georges, Patrick M \| Bayle-Tourtoulou, Anne-Sophie. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	9.	Value proposition design: how to create products and services customers want by Osterwalder, Alexander \| Pigneur, Yves \| Bernarda, Greg. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 OST. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	10.	Facebook marketing: leveraging facebook features for your marketing campaigns by Carter, Brain \| Levy, Justin. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	11.	Romancing the brand: how brands create strong, intimate relationships with consumers by Hilloran, Tim. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HIL. Lists: Non Fiction. Place hold Add to cart (remove)
	12.	Marketing analytics: data-driven techniques with Microsoft excel by Winston, Wayne L. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indiana John Wiley & Sons, Inc. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	13.	Inbound marketing: attract, engage, and delight customers online by Halligan, Brian \| Shah, Dharmesh. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL. Place hold Add to cart (remove)

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