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1.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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Hooked: how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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3.
Zero to one: notes on startups, or how to build the future

by Theil, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 THE.
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